Dates: June 18 and 25
1:30-4:30pm
In this hands-on workshop we'll cover the basics and push beyond the
typical Media Relations 101 skills to problem solve your biggest
challenges in pitching and placing your story. We'll look at how to
build lasting relationships with journalists, how to best package your
materials and pitch, and how to refine your pitches to make the most of
the changing political climate. Come prepared to share a recent press
release or pitch letter.
Instructors: Isobel White and Laura Weide are co-founders of
Spark Action, a creative consulting firm that specializes in shaping
public discourse in support of progressive agendas. They have a
collective three decades of
experience in media relations, strategic marketing and advocacy. And
they are pitching queens, having facilitated hundreds of high
visibility print, electronic, radio and broadcast news stories in
prominent national outlets
including the New York Times, Wall Street Journal, Los Angeles Times,
San Francisco Chronicle, Time Magazine, USA Today, CNN, NPR and dozens
of others. Spark Actions' recent clients include the Coalition of
Essential Schools, The Agape Foundation, and Lenders for Community
Development. Other recent issue areas included nursing home reform and
grassroots responses to free trade.
Location: 1904 Franklin Street
Third Floor Conference Roon
Oakland, CA 94612
One block from 19th Street BART station.
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