Media Alliance's "Media How-To Guide" is designed to provide community organizations and activists with the nuts-and-bolts information they need to get their message out to the media. It includes step-by-step instructions on how to pitch stories to reporters, write press releases, and develop a press list; and it covers more advanced media strategies such as creating media events, organizing press conferences, planning media campaigns, and documenting unfair media coverage. 

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Add a 2012-2013 Northern California Press list for everything you need to advance your cause with not enough time and not enough money.