Communities across America are suffering through a crisis that could
leave a dramatically diminished version of democracy in its wake. It is
not the economic meltdown, although the crisis is related to the
broader day of reckoning that appears to have arrived. The crisis of
which we speak involves more than mere economics. Journalism is
collapsing, and with it comes the most serious threat in our lifetimes
to self-government and the rule of law as it has been understood here
in the United States.
After years of neglecting signs of trouble, elite opinion-makers
have begun in recent months to recognize that things have gone horribly
awry. Journals ranging from Time, The New Yorker, The Atlantic and The
New Republic to the New York Times and the Los Angeles Times concur on
the diagnosis: newspapers, as we have known them, are disintegrating
and are possibly on the verge of extinction. Time's Walter Isaacson
describes the situation as having "reached meltdown proportions" and
concludes, "It is now possible to contemplate a time in the near future
when major towns will no longer have a newspaper and when magazines and
network news operations will employ no more than a handful of
reporters." A newspaper industry that still employs roughly 50,000
journalists--the vast majority of the remaining practitioners of the
craft--is teetering on the brink.
Blame has been laid first and foremost on the Internet, for luring
away advertisers and readers, and on the economic meltdown, which has
demolished revenues and hammered debt-laden media firms. But for all
the ink spilled addressing the dire circumstance of the ink-stained
wretch, the understanding of what we can do about the crisis has been
woefully inadequate. Unless we rethink alternatives and reforms, the
media will continue to flail until journalism is all but extinguished.
Let's begin with the crisis. In a nutshell, media corporations,
after running journalism into the ground, have determined that news
gathering and reporting are not profit-making propositions. So they're
jumping ship. The country's great regional dailies--the Chicago
Tribune, the Los Angeles Times, the Minneapolis Star Tribune, the
Philadelphia Inquirer--are in bankruptcy. Denver's Rocky Mountain News
recently closed down, ending daily newspaper competition in that city.
The owners of the San Francisco Chronicle, reportedly losing $1 million
a week, are threatening to shutter the paper, leaving a major city
without a major daily newspaper. Big dailies in Seattle (the Times),
Chicago (the Sun-Times) and Newark (the Star-Ledger) are reportedly
near the point of folding, and smaller dailies like the Baltimore
Examiner have already closed. The 101-year-old Christian Science
Monitor, in recent years an essential source of international news and
analysis, is folding its daily print edition. The Seattle
Post-Intelligencer is scuttling its print edition and downsizing from a
news staff of 165 to about twenty for its online-only incarnation.
Whole newspaper chains--such as Lee Enterprises, the owner of large and
medium-size publications that for decades have defined debates in
Montana, Iowa and Wisconsin--are struggling as the value of stock
shares falls below the price of a single daily paper. And the New York
Times needed an emergency injection of hundreds of millions of dollars
by Mexican billionaire Carlos Slim in order to stay afloat.
Those are the headlines. Arguably uglier is the death-by-small-cuts
of newspapers that are still functioning. Layoffs of reporters and
closings of bureaus mean that even if newspapers survive, they have
precious few resources for actually doing journalism. Job cuts during
the first months of this year--300 at the Los Angeles Times, 205 at the
Miami Herald, 156 at the Atlanta Journal-Constitution, 150 at the
Kansas City Star, 128 at the Sacramento Bee, 100 at the Providence
Journal, 100 at the Hartford Courant, ninety at the San Diego
Union-Tribune, thirty at the Wall Street Journal and on and on--suggest
that this year will see far more positions eliminated than in 2008,
when almost 16,000 were lost. Even Doonesbury's Rick Redfern has been
laid off from his job at the Washington Post.
The toll is daunting. As former Washington Post executive editor
Leonard Downie Jr. and Post associate editor Robert Kaiser have
observed, "A great news organization is difficult to build and
tragically easy to disassemble." That disassembling is now in full
swing. As journalists are laid off and newspapers cut back or shut
down, whole sectors of our civic life go dark. Newspapers that long ago
closed their foreign bureaus and eliminated their crack investigative
operations are shuttering at warp speed what remains of city hall,
statehouse and Washington bureaus. The Cox chain, publisher of the
Atlanta Journal-Constitution, the Austin American-Statesman and fifteen
other papers, will padlock its DC bureau on April 1--a move that
follows the closures of the respected Washington bureaus of Advance
Publications (the Newark Star-Ledger, the Cleveland Plain Dealer and
others); Copley Newspapers and its flagship San Diego Union-Tribune; as
well as those of the once great regional dailies of Des Moines,
Hartford, Houston, Pittsburgh, Salt Lake City, San Francisco and
Toledo.
Mired in debt and facing massive losses, the managers of corporate
newspaper firms seek to right the sinking ship by cutting costs,
leading remaining newspaper readers to ask why they are bothering to
pay for publications that are pale shadows of themselves. It is the
daily newspaper death dance-cum- funeral march.
But it is not just newspapers that are in crisis; it is the
institution of journalism itself. By any measure, journalism is missing
from most commercial radio. TV news operations have become celebrity-
and weather-obsessed "profit centers" rather than the journalistic
icons of the Murrow and Cronkite eras. Cable channels "fill the gap"
with numberless pundits and "business reporters," who got everything
about the last decade wrong but now complain that the government
doesn't know how to set things right. Cable news is defensible only
because of the occasional newspaper reporter moonlighting as a talking
head. But what happens when the last reporter stops collecting a
newspaper paycheck and goes into PR or lobbying? She'll leave cable an
empty vessel and take the public's right to know anything more than a
rhetorical flourish with her.
The Internet and blogosphere, too, depend in large part on "old
media" to do original journalism. Web links still refer readers mostly
to stories that first appeared in print. Even in more optimistic
scenarios, no one has a business model to sustain digital journalism
beyond a small number of self-supporting services. The attempts of
newspapers to shift their operations online have been commercial
failures, as they trade old media dollars for new media pennies. We are
enthusiastic about Wikipedia and the potential for collaborative
efforts on the web; they can help democratize our media and politics.
But they do not replace skilled journalists on the ground covering the
events of the day and doing investigative reporting. Indeed, the
Internet cannot achieve its revolutionary potential as a citizens'
forum without such journalism.
So this is where we stand: much of local and state government, whole
federal departments and agencies, American activities around the world,
the world itself--vast areas of great public concern--are either
neglected or on the verge of neglect. Politicians and administrators
will work increasingly without independent scrutiny and without public
accountability. We are entering historically uncharted territory in
America, a country that from its founding has valued the press not
merely as a watchdog but as the essential nurturer of an informed
citizenry. The collapse of journalism and the democratic infrastructure
it sustains is not a development that anyone, except perhaps corrupt
politicians and the interests they serve, looks forward to. Such a
crisis demands solutions equal to the task. So what are they?
Regrettably the loud discussion of the collapse of journalism has
been far stronger in describing the symptoms than in providing
remedies. With the frank acknowledgment that the old commercial system
has failed and will not return, there has been a flurry of modest
proposals to address the immodest crisis. These range from schemes to
further consolidate news gathering at the local level to pleas for
donations from news consumers and hopes that hard-pressed
philanthropists and foundations will decide to go into the news
business. And they range from ineffectual to improbable to undesirable.
Walter Isaacson has proposed that newspapers come up with a plan to
charge readers "micropayments" for online content. Even if such a
system were practically possible, the last thing we should do is erect
electronic walls that block the openness and democratic genius of the
Internet.
Don't get us wrong. We are enthusiastic about many of the efforts to
promote original journalism online, such as ProPublica, Talking Points
Memo and the Huffington Post. We cheer on exciting local endeavors,
such as MinnPost in the Twin Cities--a nonprofit, five-day-a-week
online journal that covers Minnesota politics with support from major
foundations, wealthy families and roughly 900 member-donors
contributing $10 to $10,000. But even our friends at MinnPost
acknowledge that their project is not filling the void in a metro area
that still has two large, if struggling, daily newspapers. Just about
every serious journalist involved in an online project will readily
concede that even if these ventures pan out, we will still have a
dreadfully undernourished journalism system with considerably less news
gathering and reporting, especially at the local level.
For all their merits and flaws, these fixes are mere triage
strategies. They are not cures; in fact, if there is a risk in them, it
is that they might briefly discourage the needed reshaping of ownership
models that are destined to fail.
The place to begin crafting solutions is with the understanding that
the economic downturn did not cause the crisis in journalism; nor did
the Internet. The economic collapse and Internet have greatly
accentuated and accelerated a process that can be traced back to the
1970s, when corporate ownership and consolidation of newspapers took
off. It was then that managers began to balance their books and to
satisfy the demand from investors for ever-increasing returns by
cutting journalists and shutting news bureaus. Go back and read a daily
newspaper published in a medium-size American city in the 1960s, and
you will be awed by the rich mix of international, national and local
news coverage and by the frequency with which "outsiders"--civil rights
campaigners, antiwar activists and consumer advocates like Ralph
Nader--ended up on the front page.
As long ago as the late 1980s and early 1990s, prominent journalists
and editors like Jim Squires were quitting the field in disgust at the
contempt corporate management displayed toward journalism. Print
advertising, which still accounts for the lion's share of newspaper
revenue, declined gently as a percentage of all ad spending from 1950
to '90, as television grew in importance. Starting in 1990, well before
the rise of the web as a competitor for ad dollars, newspaper ad
revenues went into a sharp decline, from 26 percent of all media
advertising that year to what will likely be around 10 percent this
year.
Even before that decline, newspaper owners were choosing short-term
profits over long-term viability. As far back as 1983, legendary
reporter Ben Bagdikian warned publishers that if they continued to
water down their journalism and replace it with (less expensive) fluff,
they would undermine their raison d'être and fail to cultivate younger
readers. But corporate newspaper owners abandoned any responsibility to
maintain the franchise. When the Internet came along, newspapers were
already heading due south.
We do not mean to suggest that '60s journalism was perfect or that
we should aim to return there. Even then journalism suffered from a
generally agreed-upon professional code that relied far too heavily on
official sources to set the news agenda and decide the range of debate
in our political culture. That weakness of journalism has been
magnified in the era of corporate control, leaving us with a situation
most commentators are loath to acknowledge: the quality of journalism
in the United States today is dreadful.
Of course, there are still tremendous journalists doing outstanding
work, but they battle a system increasingly pushing in the opposite
direction. (That is why some of the most powerful statements about our
current circumstances come in the form of books, like Naomi Klein's The
Shock Doctrine; or documentaries, like Michael Moore's Bowling for
Columbine; or beat reporting in magazines, like that of Jane Mayer and
Seymour Hersh at The New Yorker.) The news media blew the coverage of
the Iraq invasion, spoon-feeding us lies masquerading as fact-checked
verities. They missed the past decade of corporate scandals. They
cheered on the housing bubble and genuflected before the financial
sector (and Gilded Age levels of wealth and inequality) as it blasted
debt and speculation far beyond what the real economy could sustain.
Today they do almost no investigation into where the trillions of
public dollars being spent by the Federal Reserve and Treasury are
going but spare not a moment to update us on the "Octomom." They trade
in trivia and reduce everything to spin, even matters of life and
death.
No wonder young people find mainstream journalism uninviting; it
would almost be more frightening if they embraced what passes for news
today. Older Americans have been giving up on old media too, if not as
rapidly and thoroughly as the young. If we are going to address the
crisis in journalism, we have to come up with solutions that provide us
with hard-hitting reporting that monitors people in power, that engages
all our people, not just the classes attractive to advertisers, and
that seeks to draw all Americans into public life. Going backward is
not an option; nor is it desirable. The old corporate media system
choked on its own excess. We should not seek to restore or re-create
it. We have to move forward to a system that creates a journalism far
superior to that of the recent past.
We can do exactly that--but only if we recognize and embrace the
necessity of government intervention. Only government can implement
policies and subsidies to provide an institutional framework for
quality journalism. We understand that this is a controversial
position. When French President Nicolas Sarkozy recently engineered a
$765 million bailout of French newspapers, free marketeers rushed to
the barricades to declare, "No, no, not in the land of the free press."
Conventional wisdom says that the founders intended the press to be
entirely independent of the state, to preserve the integrity of the
press. Bree Nordenson notes that when she informed famed journalist Tom
Rosenstiel that her visionary 2007 Columbia Journalism Review article
concerned the ways government could support the press, Rosenstiel
"responded brusquely, 'Well, I'm not a big fan of government support.'
I explained that I just wanted to put the possibility on the table.
'Well, I'd take it off the table,' he said."
We are sympathetic to that position. As writers, we have been
routinely critical of government--Democratic and Republican--over the
past three decades and antagonistic to those in power. Policies that
would allow politicians to exercise even the slightest control over the
news are, in our view, not only frightening but unacceptable.
Fortunately, the rude calculus that says government intervention equals
government control is inaccurate and does not reflect our past or
present, or what enlightened policies and subsidies could entail.
Our founders never thought that freedom of the press would belong
only to those who could afford a press. They would have been horrified
at the notion that journalism should be regarded as the private
preserve of the Rupert Murdochs and John Malones. The founders would
not have entertained, let alone accepted, the current equation that
seems to say that if rich people determine there is no good money to be
made in the news, then society cannot have news. Let's find a king and
call it a day.
The founders regarded the establishment of a press system, the
Fourth Estate, as the first duty of the state. Jefferson and Madison
devoted considerable energy to explaining the necessity of the press to
a vibrant democracy. The government implemented extraordinary postal
subsidies for the distribution of newspapers. It also instituted
massive newspaper subsidies through printing contracts and the paid
publication of government notices, all with the intent of expanding the
number and variety of newspapers. When Tocqueville visited the United
States in the 1830s he was struck by the quantity and quality of
newspapers and periodicals compared with France, Canada and Britain. It
was not an accident. It had little to do with "free markets." It was
the result of public policy.
Moreover, when the Supreme Court has taken up matters of freedom of
the press, its majority opinions have argued strongly for the necessity
of the press as the essential underpinning of our constitutional
republic. First Amendment absolutist Hugo Black wrote that the
"Amendment rests on the assumption that the widest possible
dissemination of information from diverse and antagonistic sources is
essential to the welfare of the public, that a free press is a
condition of a free society." Black argued for the right and necessity
of the government to counteract private monopolistic control over the
media. More recently Justice Anthony Kennedy, a Reagan appointee,
argued that "assuring the public has access to a multiplicity of
information sources is a governmental purpose of the highest order."
But government support for the press is not merely a matter of
history or legal interpretation. Complaints about a government role in
fostering journalism invariably overlook the fact that our contemporary
media system is anything but an independent "free market" institution.
The government subsidies established by the founders did not end in the
eighteenth--or even the nineteenth--century. Today the government doles
out tens of billions of dollars in direct and indirect subsidies,
including free and essentially permanent monopoly broadcast licenses,
monopoly cable and satellite privileges, copyright protection and
postal subsidies. (Indeed, this magazine has been working for the past
few years with journals of the left and right to assure that those
subsidies are available to all publications.) Because the subsidies
mostly benefit the wealthy and powerful, they are rarely mentioned in
the fictional account of an independent and feisty Fourth Estate. Both
the rise and decline of commercial journalism can be attributed in part
to government policies, which scrapped the regulations and ownership
rules that had encouraged local broadcast journalism and allowed for
lax regulation as well as tax deductions for advertising--policies that
greatly increased news media revenues.
The truth is that government policies and subsidies already define
our press system. The only question is whether they will be enlightened
and democratic, as in the early Republic, or corrupt and corrosive to
democracy, as has been the case in recent decades. The answer will be
determined in coming years as part of what is certain to be a bruising
battle: media companies and their lobbying groups will argue against
the "heavy hand of government" while defending existing subsidies. They
will propose more deregulation, hoping to capitalize on the crisis to
remove the last barriers to print, broadcast and digital consolidation
in local markets--creating media "company towns," where competition is
eliminated, along with journalism jobs, in pursuit of better returns
for investors. Enlightened elected officials, media unions and public
interest and community groups that recognize the role of robust
journalism are going to have to step up to argue for a real fix.
Fortunately, an increasing number of veteran journalists, scholars
and activists are beginning to grasp the historical significance of the
present moment and the central role of public policy. It was the late
James Carey, decorated University of Illinois and Columbia journalism
professor and no fan of government power, who saw this before almost
anyone else, writing in 2002: "Alas, the press may have to rely upon a
democratic state to create the conditions necessary for a democratic
press to flourish and for journalists to be restored to their proper
role as orchestrators of the conversation of a democratic culture."
We have to ask where we want to end up, after the reforms have been
implemented. In our view we need to have competing independent
newsrooms of well-paid journalists in every state and in every major
community. This is not about newspapers or even broadcast media; it
entails all media and accepts that we may be headed into an era when
nearly all of our communication will be digital. Ideally this will be a
pluralistic system, where there will be different institutional
structures. Varieties of nonprofit media will have to play a much
larger role, though not a monopolistic one.
We recognize and embrace the need for a system in which there will
be a range of perspectives from left to right, alongside some media
more intent on maintaining a less explicitly ideological stance. We
must have a system that prohibits state censorship and that minimizes
commercial control over journalistic values and pursuits. The right of
any person to start his or her own medium, commercial or nonprofit, at
any time is inviolable. From this foundation we can envision a
thriving, digital citizen's journalism complementing and probably
merging with professional journalism. What will the mix be? It would
vary, with more not-for-profit and subsidized media in rural and
low-income areas, more for-profit media in wealthier ones. The first
order of any government intervention would be to assure that no state
or region would be without quality local, state, national or
international journalism.
We begin with the notion that journalism is a public good, that it
has broad social benefits far beyond that between buyer and seller.
Like all public goods, we need the resources to get it produced. This
is the role of the state and public policy. It will require a subsidy
and should be regarded as similar to the education system or the
military in that regard. Only a nihilist would consider it sufficient
to rely on profit-seeking commercial interests or philanthropy to
educate our youth or defend the nation from attack. With the collapse
of the commercial news system, the same logic applies. Just as there
came a moment when policy-makers recognized the necessity of investing
tax dollars to create a public education system to teach our children,
so a moment has arrived at which we must recognize the need to invest
tax dollars to create and maintain news gathering, reporting and
writing with the purpose of informing all our citizens.
So, if we can accept the need for government intervention to save
American journalism, what form should it take? In the near term, we
need to think about an immediate journalism economic stimulus, to be
revisited after three years, and we need to think big. Let's eliminate
postal rates for periodicals that garner less than 20 percent of their
revenues from advertising. This keeps alive all sorts of magazines and
journals of opinion that are being devastated by distribution costs. It
is these publications that often do investigative, cutting-edge,
politically provocative journalism.
What to do about newspapers? Let's give all Americans an annual tax
credit for the first $200 they spend on daily newspapers. The
newspapers would have to publish at least five times per week and
maintain a substantial "news hole," say at least twenty-four broad
pages each day, with less than 50 percent advertising. In effect, this
means the government will pay for every citizen who so desires to get a
free daily newspaper subscription, but the taxpayer gets to pick the
newspaper--this is an indirect subsidy, because the government does not
control who gets the money. This will buy time for our old media
newsrooms--and for us citizens--to develop a plan to establish
journalism in the digital era. We could see this evolving into a system
to provide tax credits for online subscriptions as well.
None of these proposed subsidies favor or censor any particular
viewpoint. The primary condition on media recipients of this stimulus
subsidy would be a mild one: that they make at least 90 percent of
their content immediately available free online. In this way, the
subsidies would benefit citizens and taxpayers, expanding the public
domain and providing the Internet with a rich vein of material
available to all.
What should be done about the disconnect between young people and
journalism? Have the government allocate funds so every middle school,
high school and college has a well-funded student newspaper and a
low-power FM radio station, all of them with substantial websites. We
need to get young people accustomed to producing journalism and to
appreciating what differentiates good journalism from the other stuff.
The essential component for the immediate stimulus should be an
exponential expansion of funding for public and community broadcasting,
with the requirement that most of the funds be used for journalism,
especially at the local level, and that all programming be available
for free online. Other democracies outspend the United States by
whopping margins per capita on public media: Canada sixteen times more;
Germany twenty times more; Japan forty-three times more; Britain sixty
times more; Finland and Denmark seventy-five times more. These
investments have produced dramatically more detailed and incisive
international reporting, as well as programming to serve young people,
women, linguistic and ethnic minorities and regions that might
otherwise be neglected by for-profit media.
Perhaps in the past the paucity of public media in the United States
could be justified by the enormous corporate media presence. But as the
corporate sector shrivels we need something to replace it, and fast.
Public and community broadcasters are in a position to be just that,
and to keep alive the practice of news gathering in countless
communities across the nation. Indeed, if a regional daily like the San
Francisco Chronicle fails this year, why not try a federally funded
experiment: maintain the newsroom as a digital extension of the local
public broadcasting system?
Currently the government spends less than $450 million annually on
public media. (To put matters in perspective, it spends several times
that much on Pentagon public relations designed, among other things, to
encourage favorable press coverage of the wars that the vast majority
of Americans oppose.) Based on what other highly democratic and free
countries do, the allocation from the government should be closer to
$10 billion. All totaled, the suggestions we make here for subscription
subsidies, postal reforms, youth media and investment in public
broadcasting have a price tag in the range of $60 billion over the next
three years.
This is a substantial amount of money. In normal times it might be
too much to ask. But in a time of national crisis, when an informed and
engaged citizenry is America's best hope, $20 billion a year is chicken
feed for building what would essentially be a bridge across which
journalism might pass from dying old media to the promise of something
new. Think of it as a free press "infrastructure project" that is
necessary to maintain an informed citizenry, and democracy itself. It
would keep the press system alive. And it has the added benefit of
providing an economic stimulus. If these journalists (and the tens of
thousands of production and distribution workers associated with
newspapers) are not put to work through the programs we propose, their
knowledge and expertise will be lost. They will be unemployed, and
their unemployment will contribute to further stagnation and economic
decline--especially in big cities where newspapers are major employers.
These proposals are a good start, but then the really hard work
begins. We have to come up with a plan to convert failing newspapers
into journalistic entities with the express purpose of assuring that
fully staffed, functioning and, ideally, competing newsrooms continue
to operate in communities across the country. The only way to do this
is by using tax policies, credit policies and explicit subsidies to
convert the remains of old media into independent, stable institutions
that are ready to compete and communicate in the decades to come. To
get from here to there, and especially to make possible multiple
competing newsrooms in larger communities, policy-makers should be open
to commercial ownership, municipal ownership, staff ownership or
independent nonprofit ownership. Ideally the next media system will
have a combination of the above; and the government should be prepared
to rewrite rules and regulations and to use its largesse to aid a
variety of sound initiatives.
We confess that we do not have all the answers. Neither, we have
discovered, does anyone else. The fatal flaw in so many sincere but
doomed responses to the current crisis is that they try to do the
impossible, to create a system using varying doses of foundation
grants, do-gooder capitalism, citizen donations, volunteer labor, the
anticipation of a miraculous increase in advertising manna and/or a
sudden--and in our view unimaginable--reversal on the part of Americans
who have thus far shown no inclination to pay for online content. At
best, these are piecemeal proposals when we are in dire need of
building an entire edifice. The money from these sources is
insufficient to address the crisis in journalism.
We have to open the door to enlightened public policies and
subsidies. We need our members of Congress and our leading scholars to
approach this matter with the same urgency with which they would
approach the threat of terrorism, pandemic, financial collapse or
climate change. We need an organized citizenry demanding the
institutions that make self-government possible. Only then can we, like
our founders, build a free press. The technologies and the economic
challenges are, of course, more complex than in the 1790s, but the
answer is the same: the democratic state, the government, must create
the conditions for sustaining the journalism that can provide the
people with the information they need to be their own governors. |