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The much-delayed switchover to digital TV is now behind us. On June 12,
all full power TV stations in the country ceased their analog
broadcasts and made the final switch to a digital only format.
In
the lead up to the DTV transition, the public’s attention focused
almost entirely upon ways of mitigating the switchover’s effect on the
elderly, the poor and non-English speakers who rely on over-the-air
television far more than the general population. In response to such
concerns, the federal government created a coupon program that
subsidized most of the cost of digital-to-analog converter boxes, but
then failed to fully fund it. When it became clear that millions of
households would not be ready for DTV by the original February 17
deadline, Congress pushed back the transition date.
The extra
time — together with an additional $650 million appropriated by
Congress for more converter boxes and more public outreach — seems to
have done the trick. Though some viewers have reported losing the
signals of individual stations in certain markets, the vast majority of
Americans weathered the shift to DTV without losing service or being
excessively inconvenienced.
Yet, there is another problem with
the DTV transition, one that has never gotten the sort of headlines
that the shortage of converter box coupons did. The fact is that the
shift to digital television represents a massive government giveaway to
a handful of powerful media conglomerates.
The Clinton-era 1996
Telecommunications Act which mandated the change to DTV stripped away
most media ownership concentration limits and gave away huge swathes —
up to $90 billion worth — of publicly owned digital broadcast spectrum
to incumbent TV license holders. In return for giving up a single
analog channel, each of these broadcasters received up to 10 digital
channels in return. For free. Only one new public service requirement
was added — a modest increase in children’s programming.
To make
matters worse, most digital subchannels run by the big
network-affiliated stations air duplicative services such as sitcom
reruns, old movies, weather, home shopping programs or cooking shows.
That
is, if they run anything at all. Despite recent failures such as their
flawed coverage leading up to the invasion of Iraq, none of the
commercial broadcasters have announced plans we’re aware of to use the
new channels to expand or improve their public affairs or news
programming.
Where are the digital channels for women and people
of color, and the set asides to support independent programming by and
for youth and other less advantaged groups, local C-SPANs and other
experimental services? Where are the new public affairs programs
designed to showcase the perspectives normally marginalized on
commercial TV?
Such diversity on the airwaves is needed now more
than ever. People of color make up 34 percent of the U.S. population,
but only around 3 percent of commercial full power TV license holders,
with women holding just 5 percent.
Glen Ford, editor of the
online Black Agenda Report calls the DTV transition “the biggest
squandering of public broadcast resources in the history of the United
States.”
Steps should be taken to ensure that corporations are
not the sole beneficiaries of the digital broadcasting age. The value
of the broadcast spectrum that Congress simply handed over to the big
corporate media ought to be recovered through appropriate means (taxes,
license fees, etc.) and used to subsidize a democratically run,
decentralized public media system, the sort of media that will provide
a forum for the minority and dissident viewpoints sorely missing on
mainstream TV.
Many talented professional journalists are
unemployed or waiting tables right now due to the deepening crisis of
the corporate journalism model. We need to foster partnerships between
professional and citizen journalists and public TV and radio outlets,
PEG access centers, community and micro-radio stations, and other
community media. Picture a local public media homepage that looks sort
of like a daily newspaper but with prominent live TV and radio streams,
lots of links to article and program related resources and social
media, with the feel of an online public library and town commons.
And no commercial advertisements whatsoever.
A functioning fifth estate is essential to the maintenance of democracy.
We
can and must fix this bad DTV deal, and create and permanently fund
various new and extensively reworked public media outlets and centers.
We
must collectively piece together a system with the highest measure of
accountability for every community across the nation as if lives depend
on it. Because they do.
Steve Macek is an associate professor of
speech communication at North Central College. Scott Sanders is a
longtime Chicago media and democracy advocate.
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