Smart nonprofits are using social media as one channel for reaching and reconnecting with supporters. Building strong relationships with existing and potential donors is the key to long-term loyalty and increased donations. This guide is part of Network for Good’s “Date Your Donors” series which focuses on practical tips for attracting, cultivating – and keeping! – active and loyal donors. This mini-guide was prepared by Caryn Stein, Network for Good’s Senior Manager of Content Strategy. Caryn has focused on building online communities and creating effective engagement strategies since 1998.