Despite its auspicious and promising beginning, the Public Broadcasting
Service largely has failed its congressional mandate. PBS was supposed to
compensate for the inadequacies of advertiser-driven network programming
by providing, in the words of its mandate, an "alternative" that
expresses "diversity and excellence," involves "creative risks," and
addresses "the needs of the unserved and underserved audiences."
In 1987, Congress was confronted with testimony from members of the Association
of Independent Video and Filmmakers (AIVF) that independent producers faced
an increasingly "closed system" at PBS. In response, Congress authorized
establishment of the Independent Television Service (ITVS) to promote "greater
innovation and diversity" in programming, especially concerning "minorities" and "the
lives and concerns of American workers."
How's it doing today?
While hundreds of ITVS-sponsored films have been made since, PBS has seen
fit to air only a handful. When pressed, former PBS Program Director Kathy
Quattrone quipped that ITVS was just one of many competing suppliers for
PBS airtime. In 1997, then ITVS Director Jim Yee lamented, "The PBS
schedule hasn't changed in the last several years. There is very little room
for original programming." In the years since, Yee and his successor
have pursued subscription cable channel outlets, like Showtime, with more
success than they had at PBS.
Three stations (WGBH in Boston, WNET in New York, and WETA in D.C.) provide
more than 60 percent of the PBS schedule, while more than 300 do not contribute
anything. While independents account for nearly 20 percent of all national
programming, almost all their productions must be channeled through the same
three "presenting" stations.
Worse, as author/filmmaker B.J. Bullert reports, even if they are accomplished
filmmakers, PBS gatekeepers do not consider public interest advocates to
be "journalists." In
her words, they often "label" their work "propaganda," and
assume that their interests bias their reporting. Deadly Deception is
an exposé of radiation poisoning of workers and residents by General
Electric nuclear weapons production that won the 1991 Academy Award for Best
Documentary Short. The film was produced by INFACT, a public interest group
leading a GE boycott. PBS turned it down. KQED San Francisco Program Director,
Ron Santora defended the decision with the statement: PBS "stays away
from documentaries commissioned by groups of that nature. We use more independent
producers without an axe to grind." Yet PBS has had no qualms about
airing several documentaries underwritten by foundations promoting a conservative
political agenda.
Frontline and POV are the only regularly scheduled PBS series
that host serious documentaries. Only a handful of producers routinely are
called upon to produce those shows. Former CBS producer Robert Richter won
several Emmys, three duPonts and a Peabody, but he has never made it to Frontline. "It's
a very closed circle," he says, "I've tried to penetrate a few
times, but it's not easy." His film, The Money Lenders about
the impact of the World Bank and the IMF on developing countries has been
timely for years. However, PBS turned it down in 1993 with the comment: "Even
though the documentary may seem objective to some, there is a perception
of bias in favor of poor people who claim to be adversely affected."
Last year, Citizens for Independent Public Broadcasting organized a nationwide
competition to identify the best recent public affairs documentaries rejected
by PBS. Participating AIVF Salons judged six films to be "ready for
PBS." In every case, the producers provided eloquent testimony on their
persistence and resourcefulness in overcoming obstacles to get their films
made. The films went on to win awards. When it came to PBS, however, the
door was shut.
Fred Glass' Building the House They Lived In depicts the California
labor movement's successful fight for fair employment practices in the 1950s.
Glass' "pay as you go project" took eight years to make and depended
on help from labor unions. He was told this made his film ineligible for
PBS airing. Glass reflects, "PBS has been forced to rely increasingly
on corporate sponsorship and support in Congress. The more PBS is perceived
as promoting programming of the left, such as labor history, the less certain
it is to receive the support of the right." In fact, PBS systematically
bans documentaries that receive even partial funding from public interest
groups or labor unions, a practice that amounts to de facto censorship of
content.
Barbara Zahm's The Last Graduation chronicles the dramatic success
and ultimate killing of college programs in prisons by the 1994 "Contract
with America" Congress. Zahm states, "We were told that it might
be best to find a PBS affiliate station to support our project, but we found
that unless we fit into one of the affiliate's predetermined formats, it
was unlikely we could find support there."
America's dangerous ignorance of the complexities of Middle East politics
has become painfully clear. A film by Kevin McKiernan examines the 25 million-member
Kurdish struggle for national independence. The U.S. government encourages
the Kurds in Iraq fighting against Sadam Hussein. Across the border, however,
the U.S. government supplies weapons and training to the Turkish government's
repression of the same movement. McKiernan recollects: "The most frustrating
part was the inability to even engage PBS personnel in a discussion, regardless
of outcome. Frequent letters were not replied to, phone calls were not returned.
Oregon Public television liked the film but informed me that 'stories with
a foreign element no longer fly' at PBS national."
Danny Schechter's Falun Gong's Challenge to China looks behind the
fascinating story of the Chinese government's repression of a spiritual practice
that claims 100 million follo wers
worldwide. The crackdown has resulted in more than 50,000 arrests, pervasive
torture, 120 deaths, the burning of eight million books, and widespread world
media coverage. However, it was no-go at PBS. Schechter states: "The
documentary genres that PBS now considers priorities as listed on their Web
site, are not strong on investigative or topical current affairs programs
like the ones we are keen to produce. We are ready for PBS, but when will
PBS be ready for us?"
PBS has turned away countless independent filmmakers with the explanation
that their work is "too controversial," their support comes from
the wrong sources, or their production quality does not meet standards. The
result is that the only place in the broadcast spectrum where citizens can
learn about important public affairs issues at home and around the world
fails its mission and its public.
Jerold M. Starr is executive director of Citizens for Independent Public
Broadcasting, a grassroots campaign to improve public broadcasting. He
is also professor of sociology at West Virginia University. This article
was originally published at www.tompaine.com.
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