During the action against the National Association of Broadcasters last
September, a small group met to discuss a Communications Bill of Rights
for the United States. Our aim was to start envisioning a democratic media
that was accessible, inclusive, and accountable to everyone, and independent
of both corporate and government control.
We also wanted to reinforce and help maintain our successes: the micro and
community radio stations, the Indymedia centers, the independent Internet
websites, and videos and films that propagate the voices and perspectives
of the great majority of groups that are either left out of or maligned by
the corporate media. These are the small, yet effective media that made possible
the latest wave of anticorporate organizing in this country and around the
world.
We recognize that media reform is only one part of a larger strategic vision
for social justice. However, no matter what other social or political issue
is critical to you, it is no longer possible to mobilize effectively anywhere
in the world without confronting the problems of media access and representation.
A handful of U.S. conglomerates--such as Disney-ABC, GE-NBC, Westinghouse-CBS,
and AOL-TimeWarner--now dominate the media landscape around the world and
play a crucial role in keeping global corporations connected and economically
viable.
Independent journalists and media activists in every region of the world
have recognized that fact, and have been proposing their own strategies for
breaking the corporate media blockade and supporting locally controlled independent
media of all kinds. Documents like the People's Communications Charter (www.waag.org/pcc/)
begin with the same idea: the people own the airwaves, a natural resource
that has been misappropriated by corporate and state interests. Circulated
by a growing alliance of international media researchers, independent radio
and video producers, and human rights activists, the Charter calls for a
radical redistribution of the control of the media system and the creation
of a new system in which quality "information provision and communication
services" are not left up to governments and markets. The World Association
of Community Radio's Declaration on Communication and Human Rights calls
for the right of all people to "produce and contribute information" that
respects cultural, linguistic, and gender diversity in all media (www.amarc.org).
In the United States, several media reform groups have drafted communications
platforms. Of course, their real test is how useful they are in practice,
and not only in media-centered campaigns. As Robert McChesney writes elsewhere
in this issue, we need to make the media part of every campaign for social
justice. So, media activists need to support and work with other social justice
activists in campaigns for a comprehensive vision of social change.
I hope that you will respond to this first draft of demands below and contact
us with your own ideas. The Bay Area Alternative Media Network and Media
Alliance will then help develop a strategy and campaign for a Communications
Bill of Rights that can work for other groups throughout the United States
and around the world.
Monopoly ownership: The 1996 U.S. Telecommunications Act encouraged
consolidation of the U.S. media industry. With few limits on corporate ownership,
a handful of interlocked companies now own the vast majority of media content
providers, distribution networks, and local outlets. This consolidation has
especially restricted the opportunities for women, people of color, youth,
and independent cultural workers. We demand a reassertion of the anti-trust
regulations, so that no corporation is allowed to own more than one media
outlet per community. Diversity of ownership is an important prerequisite
for diversity of viewpoints.
Licensing of public airwaves. We demand that radio and TV licenses
for public airwaves only be issued to companies that demonstrate how they
will effectively serve the public interest in terms of: local programming,
children's programming, labor rights of working journalists, and a diversity
of representation and perspective throughout the year, especially during
elections. Licensees should agree to accept no paid political advertising.
Digital media: Corporate TV has already grabbed the digital TV spectrum
for free. We need to reverse this and demand that it pay rent on the airwaves
through public service obligations. We also need to fight for digital radio.
In the 1940s, dissatisfied with commercial radio, the public and Congress
demanded about 20% of the FM spectrum for noncommercial programming. We demand
50% of the digital radio and television spectrum for noncommercial programming.
Micro radio. We support the initiatives of micro radio pioneers who
have so courageously shown us how ordinary citizens can produce their own
local programming. We demand that the Federal Communications Commission and
Congress legalize neighborhood or micro-powered radio.
Public radio and television. We support the initiatives of community
radio activists at the Pacifica and other networks to keep their stations
locally controlled and operated. We also support movements to reclaim "public" radio
and TV stations by rolling back liberalized underwriting rules, which in
effect allow commercials on public radio and television.
Diversity of content and creators. Consolidation has led to more
of the same. The 200 channel universe includes almost no dissenting viewpoints,
and the interests and perspectives of women, people of color, workers, queer
people, and local communities are consistently underrepresented. Voluntary
compliance has not worked at all. We need to support financial initiatives
that encourage more ownership, staffing, and programming by the people who
are in fact not minorities but the majority.
Dorothy Kidd is a member of the Bay Area Alternative Media Network and
teaches Media Studies at the University of San Francisco. |