Tired of the dial-up routine that connects your computer to an Internet
service provider through your telephone line? If you've been following the
debate over control of broadband technologies, you know that faster, smoother
means of sending and receiving data over the Internet already exist. But
questions about how these services will be provided, who will control the
way they function, and what their financial and social costs will be remain
unanswered.
Broadband technologies promise high-speed Internet access over upgraded
cable and phone lines, and lightning-quick transfer of hefty audio and video
files. ("Broadband" means enhanced bandwidth, or the ability
to carry larger quantities of data.) Examples of broadband technologies include
Digital Subscriber Line (DSL) service, which works through standard phone
lines, and cable modems, which allow personal computers to hook up to high-speed
cable networks. While fewer than one million homes in the United States currently
have broadband Internet access, that number is expected to grow to between
10 and 16 million homes by the year 2002. It's likely that most of these
homes will become broadband-ready through the upgrading of cable networks--which
means that the corporations that control the cable networks will also control
the ways, means, and costs of citizens' access to the Internet. In San Francisco,
as in most other parts of the country, the corporation cable-master is AT&T.
One of the key issues in the debate over the future of broadband access
is whether governments can require AT&T to provide "open access" to
the Internet as a condition of the company's cable license. Because AT&T
is a partial owner of the Internet service provider Excite@Home, consumer
and free-speech advocates fear that the company will require all customers
to use Excite@Home or pay a surcharge to use an alternative ISP. In this
scenario, the ISP, the content it provides, and the means to transmit the
content would all be part of one corporate family. Scary, isn't it? Open-access
provisions, on the other hand, would require AT&T to give all ISPs access
to its cable lines and allow consumers to use the ISP of their choice without
incurring extra charges.
While the federal and state governments have not stepped up to the plate
to demand open access, several city governments have. When Portland, Oregon,
made open access a condition of AT&T's control over the city's cable
franchise, the company filed a lawsuit challenging Portland's authority to
impose such a requirement. The city emerged victorious in federal court,
but AT&T has appealed that decision to the Ninth Circuit Court, which
is expected to rule on the case by early 2000. Those attempting to influence
San Francisco's evolving broadband access policies are eagerly awaiting the
outcome.
"Over the long term, the outcome of this fight will play a large role
in determining who will be the dominant telecommunications and Internet players
for the next decade," says Andrew Jay Schwartzman, president of the
Media Access Project.
AT&T in the past has threatened to retract promises to upgrade San Francisco's
cable network if the Board of Supervisors institutes open-access provisions.
But in an apparent change of heart, the company announced in December that
it plans to offer access to competing ISPs. Experts have speculated that
the shift in stance is an attempt to garner support from officials at the
Federal Communications Commission and the Justice Department, who are reviewing
AT&T's bid to acquire the cable giant MediaOne.
In any case, AT&T's latest announcement is little more than a goodwill
gesture that can be withdrawn whenever the company sees fit. "Access
that is granted as a privilege ordained by AT&T is no substitute for
access that is regulated by law," says Laura Stein, professor of media
studies at the University of San Francisco.
Also at stake in impending broadband policy decisions are answers to critical
questions about what services cable companies will be required to provide.
What if AT&T neglects to upgrade cable systems in low-income communities?
Can cities require AT&T to provide public affairs content in exchange
for control over the cable lines? Should local governments use negotiations
over broadband to establish more public-access channels? AT&T stockholders
benefit from returns on their investment, but what is the public's return
on the investment of the century--the granting of an exclusive cable franchise?
Is a corporate-funded upgrade of our cable networks worth monopoly control
over Internet access?
"If the cost of upgrading is that the public has no legal right of
access to the system, then the cost is too high," says Stein.
Stay tuned.
Laura Saponara is a freelance media advocate for nonprofit organizations,
foundations, filmmakers, and labor unions in California.
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