Social Media on Purpose
Wednesday, January 30th 2013  8;30am
Palo Alto, CA

http://www.ssireview.org/socialmediaonpurpose?utm_source=Enews&utm_medium=email&utm_content=1&utm_campaign=SMoP

Nonprofits know that social media is now a “must do.” However, they often struggle to develop an over-arching social media strategy and specific goals that are measurable, actionable, and realistic. Another big challenge is to stay on top of the ever-evolving array of social media platforms and tools and choose appropriate ones for the organization’s strategy. Social Media on Purpose has been developed for executives at nonprofits and other social mission organizations who are responsible for their organization’s social media strategy and facing these exact challenges. Sessions will provide: • A framework for developing an effective social media strategy for your organization, including practical guidance on how to identify your social media goals and implement strategies for achieving them. • In-depth presentations and discussions on each of the major platforms—including Facebook, Twitter, YouTube, and LinkedIn—all tailored for nonprofit organizations. • Numerous examples and mini case studies illustrating how nonprofits have set social media goals, implemented programs, and measured results. • Short presentations on a number of up-and-coming social media platforms and tools—including ones for crowdfunding, photosharing, and community websites—and time to speak with representatives of these organizations. • Inspiration: You will leave knowing you can create an effective social media strategy and achieve results that support your organization’s goals. Participants will also be able to network with other nonprofit and social mission organization leaders facing the same social media challenges. The conference will include a continental breakfast, a gourmet boxed lunch, and a “social blender” at the close of the day.

Location:
Arillaga Center
Stanford University
Palo Alto, CA

Sponsored By:
Tides, Stanford Social Innovation Review