Social Media makes information more accessible and useful by combining together technology, content, and social interaction in many forms including websites, blogs, podcasts, video-sharing, social bookmarking, review sites, email marketing, event promotion, instant messaging, mobile apps, and more. Consumers expect companies to use Social Media intelligently and for Social Media initiatives to align with other marketing strategies. This session will provide an overview of the 9 Key Areas of Social Media as defined by David Mitroff, Ph.D. and then use Constant Contact Email Marketing examples to illustrate these strategies.
In This Program Discover:
How effective are your current Social Media Efforts?
What parts of your business or organization can be effected by Social Media?
What components of our current marketing plan could leverage Social Media?
How valuable is feedback from your customers for your success?
How do you promote events and get people to tell others about events?
Are you continually reaching new market segments (Mobile marketplace)?
Do you have an Online Brand / Branding Strategy?
Location:
Park Presbyterian Church
4101 Park Boulevard
Oakland, CA