June 17, 2005

TV Networks lack balanced Latino coverage


FORT WORTH - Stories about illegal immigration and crime continued dominating television networks' limited news coverage of Hispanics, showing a lack of depth and balance in reporting about America's largest and fastest-growing minority, according to a decade of annual studies.

Of the 140,000 network stories aired from 1995 to 2004, less than 1 percent - an average of 120 a year - were about Latinos. In those 10 years, the networks aired 218 stories about immigration and 218 stories about crime involving Hispanics, according to the Network Brownout Report 2005.

"If we were to compare things between then and now, we could say things are getting worse in the way the networks are doing these stories," the report's author, Federico Subervi, said Thursday as it was released at the National Association of Hispanic Journalists convention in downtown Fort Worth.

Although news organizations often are accused of airing more negative than positive stories about any race or topic, an abundance of negative stories about Latinos unfairly reinforces certain stereotypes in a community still affected by racism, said Joseph Torres, a staff member of the 2,300-member NAHJ.

Others agreed that accuracy and fairness are critical because 30 million people watch the evening news.

"There are images of immigrants as illegal, images of immigrants as desperate and images of immigrants as animals," Otto Santa Ana, a UCLA associate professor, said Thursday, adding that the few positive images are about certain individuals rather than groups.

In addition to the annual study of last year's evening news programs on ABC, NBC, CBS and CNN, the new NAHJ report analyzes network news coverage since the group's first Brownout Report in 1996. CNN was not included in annual reports before 2000.

One positive trend during the decade was using more sources in longer stories about Hispanics, according to the report.

Overall, however, the networks "have marginalized Latinos by relegating coverage of the community to a few topics," the report said.

Networks have focused political coverage of Latinos in the last 10 years on candidates trying to speak Spanish rather than exploring issues important to Hispanics or their political diversity, Subervi said.

And during one network's story about a candidate's effort to reach out to Latino voters, a reporter said, "Oh well, I guess he'll have to learn to dance mariachi," said Subervi, an Austin media consultant and director of the Latinos and Media Project.

Networks can improve their Latino coverage by having more diverse newsrooms, Torres said. Although the networks have not disclosed the number of Hispanics reporters, NAHJ believes the number has not increased much in the last decade.

"NAHJ will leave it to others to discuss the business opportunities the networks are missing by not covering the Latino community," the report states. "Our assertion is that the news media are failing to cover one of the most important stories of our time."

Source:
Associated Press
06/16/2005

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