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Backgrounders and Toolkits



Need a Press List?
Purchase a press list here! The 2012-2013 Northern California press list has 1,110 media contacts at print, broadcast, ethnic, hyperlocal news sites and alternative outlets.

Navigate the Media Maze With Media Alliance's How-To Guide!
Media Alliance's "Media How-To Guidebook" is designed to provide community organizations and activists with the nuts-and-bolts information they need to get their message out to the media.

What Is Net Neutrality: What Businesses Need to Know
by Stewart LeongSalesforce Blog
August 12th, 2014
On a recent episode of Last Week Tonight, John Oliver motivated thousands of viewers to leave comments about net neutrality on the FCC website. It’s obvious that internet users are passionate about net neutrality, but what does it all mean for business? Thought leaders from Harvard, Wharton—and HBO—weigh in.

Digital Divide in CA - 2014 Field Poll
by Field PollCalifornia Emerging Technology Fund
August 5th, 2014
Latest Field Poll on Internet Usage in California

Surveillance Costs: The NSA's Impact on the Economy, Internet Freedom and Cybersecurity
by Danielle Kehl, Kevin Bankston, Robyn Greene, Robert MorgusOpen Technology Institute
July 29th, 2014
New report from the Open Technology Institute.

With Liberty to Monitor All: How Large Scale US Surveillance is Harming Journalism, Law and American Democracy
Human Rights Watch/ACLU
July 29th, 2014
A report from Human Rights Watch and the ACLU

Inside the Big Oil Playbook
by Jordan Schneider, Emily Figdor, Taryn HallweaverEnvironment Maine/Frontier Group
July 29th, 2014
Case study from Environment Maine on the tar sands and a local resistance campaign.

The Latino Media Gap
by Frances Negon-Muntaner, Chelsea Abbas, Luis Figueroa, Samuel RobsonNALIP
June 19th, 2014
A study from NALIP (National Association of Latino Independent Producers)

Who's In Danger?
by Health Allliance for Chemical Policy ReformBEN
May 15th, 2014
A report on Race, Poverty and Chemical Disasters from the Health Alliance for Chemical Policy Reform

White House: Big Data and Privacy Report
Executive Office of President
May 1st, 2014
Just out today! May 1, 2014

Status of Women in the US Media 2014
Womens Media Center
February 24th, 2014
This report by the Women's Media Center shines a light on the status of women in media and underscores the crucial need to hold media accountable for an equal voice and equal participation.

First Unitarian vs NSA
February 10th, 2014
A presentation on this important First Amendment case (Media Alliance is one of the 19 plaintiffs) prepared by Joe Nicholson

More on the IP Transition
The Greenlining Institute
December 30th, 2013
A report from the Greenlining Institute on the telephone transition.

IP Transition - Phones in the 21st Century
by Public Knowledge and the Center for Media JusticePublic Knowledge
December 30th, 2013
A report from Public Knowledge and the Center for Media Justice on the transformation from legacy phone lines to mobile communications - and the winners and losers in the process.

Data Due Process
by Kate Crawford and Jason SchultzNYU School of Law
December 30th, 2013
Interesting paper from the NYU School of Law - "Big Data and Due Process: Toward a Framework to Redress Predictive Privacy Harms"

Undressing Patriarchy: A Report from the Institute of Development Studies
by Kate Hawkins, with Preetha Bisht, Alexandra Kelbert, CInstitute of Development Studies
December 6th, 2013
Interesting report from a Brighton UK Conference on patriarchy, the system, and how to undo the harmful effects on girls, boys, men, women and the trangendered.

An Editorial Calender from the Lightbox Collaborative
by Holly MinchLightbox Collaborative
December 6th, 2013
This helpful open-source tool from PR mavens, the Lightbox Collaborative, provides a template for contacting the press around newsworthy hooks to ground your press work so it is timely and effective. A great free tool!

Sexy Avatars and The Real World
by Cynthia McKelveyStanford News Service
A fascinating study at Stanford University documents the impact of using sexy avatars in computer games on female self-objectification.

Making New Ideas Happen: Women and Entrepreneurial Journalism
by J-LabWomen's Media Entrepreneur Summit
November 1st, 2013
At the intersection of start-ups, gender and journalism - a series of presentations from the Women's Media Entrepreneur Summit.

Copyright and Fair Use
by Elise Sterling SmithThe Lamp
A handy guide to fair use and copyright for multimedia producers from LAMP (The Learning About Multimedia Project).

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