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Backgrounders and Toolkits



Navigate the Media Maze With Media Alliance's How-To Guide - 2010 EDITION!
Updated for 2010. Media Alliance's "Media How-To Guidebook" is designed to provide community organizations and activists with the nuts-and-bolts information they need to get their message out to the media.

E-Waste: What to do with that old TV or Computer
Recycling resources in the East Bay that are responsible and community-oriented. For analog TV's, old computers ... and more.

National Broadband Policy for the Twenty-First Century: Thoughts from the Grassroots
This Media Alliance report is a compilation of several events held in the state of California in 2008 where grassroots groups and members of the community gathered to discuss the the Internet.

Need a Press List?
Purchase a press list here! Northern California press list (just updated for 2010!) has 1118 media contacts at print, broadcast, ethnic and alternative outlets and Southern California press list has 785 media contacts.

Copyright and Fair Use
This on-line guide from the Stanford University Library and Nolo Books covers most of the important information on copyrights, fair use and permissions. http://fairuse.stanford.edu/index.html

Fair Use Practices for Online Video
The Center for Social Media at American University and and the AU College of Law have teamed up with Stanford Law School to produce this video explaining how online video creators can make remixes and mashups while staying within copyright regulations.

Better than Anything on TV
We knew the day was coming when we'd watch TV on our computers. And here we are. Three terrific documentaries available free and online. Enjoy!

The Local Network Cookbook: A Recipe for Launching a Local Broadband Wireless Network
by Wally Bowenhttp://main.nc.us/lan-recipe/
The Local Network Cookbook, A recipe for Launching a Local Broadband Wireless Network is aimed at helping nonprofit organizations - especially those already using digital technologies - move quickly to plan and submit a broadband stimulus funding proposal for one the three ARRA (Obama stimulus) application windows.

Be The Media
Robert McChesney: "If BE THE MEDIA didn't exist, like Voltaire's God, it would have to be invented".

Commercial Broadcaster Public Interest Obligations
What public interest obligations, you say? But they do exist and recently the FCC has gone as far as to suggest that they may be a bit more stringently enforced.

New Toolkit Makes Digital Inclusion Advocacy Easier
The movement for affordable broadband access is growing. Media Alliance's "Digital Inclusion Advocacy Toolkit: Bridging the Digital Divide by Winning Community Benefits in Municipal Broadband Projects" provides useful information for community members who want to advance digital inclusion in their neighborhoods. A resource directory and a comprehensive glossary of terms makes this a must-read for everyone.

Nadra Foster Benefit
Audio of the January 22nd benefit at La Pena By First Voice Media Action.

Oakland Digital Inclusion Summit (ODIS) Reader
The Oakland Digital Inclusion Summit on February 15th, 2008 was a vital event for community sharing, networking, access to information and a framework for moving forward.

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