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Backgrounders and Toolkits



Need a Press List?
Purchase a press list here! The 2012-2013 Northern California press list has 1,110 media contacts at print, broadcast, ethnic, hyperlocal news sites and alternative outlets.

Navigate the Media Maze With Media Alliance's How-To Guide!
Media Alliance's "Media How-To Guidebook" is designed to provide community organizations and activists with the nuts-and-bolts information they need to get their message out to the media.

The Latino Media Gap
by Frances Negon-Muntaner, Chelsea Abbas, Luis Figueroa, Samuel RobsonNALIP
June 19th, 2014
A study from NALIP (National Association of Latino Independent Producers)

Who's In Danger?
by Health Allliance for Chemical Policy ReformBEN
May 15th, 2014
A report on Race, Poverty and Chemical Disasters from the Health Alliance for Chemical Policy Reform

White House: Big Data and Privacy Report
Executive Office of President
May 1st, 2014
Just out today! May 1, 2014

Status of Women in the US Media 2014
Womens Media Center
February 24th, 2014
This report by the Women's Media Center shines a light on the status of women in media and underscores the crucial need to hold media accountable for an equal voice and equal participation.

First Unitarian vs NSA
February 10th, 2014
A presentation on this important First Amendment case (Media Alliance is one of the 19 plaintiffs) prepared by Joe Nicholson

More on the IP Transition
The Greenlining Institute
December 30th, 2013
A report from the Greenlining Institute on the telephone transition.

IP Transition - Phones in the 21st Century
by Public Knowledge and the Center for Media JusticePublic Knowledge
December 30th, 2013
A report from Public Knowledge and the Center for Media Justice on the transformation from legacy phone lines to mobile communications - and the winners and losers in the process.

Data Due Process
by Kate Crawford and Jason SchultzNYU School of Law
December 30th, 2013
Interesting paper from the NYU School of Law - "Big Data and Due Process: Toward a Framework to Redress Predictive Privacy Harms"

Undressing Patriarchy: A Report from the Institute of Development Studies
by Kate Hawkins, with Preetha Bisht, Alexandra Kelbert, CInstitute of Development Studies
December 6th, 2013
Interesting report from a Brighton UK Conference on patriarchy, the system, and how to undo the harmful effects on girls, boys, men, women and the trangendered.

An Editorial Calender from the Lightbox Collaborative
by Holly MinchLightbox Collaborative
December 6th, 2013
This helpful open-source tool from PR mavens, the Lightbox Collaborative, provides a template for contacting the press around newsworthy hooks to ground your press work so it is timely and effective. A great free tool!

Sexy Avatars and The Real World
by Cynthia McKelveyStanford News Service
A fascinating study at Stanford University documents the impact of using sexy avatars in computer games on female self-objectification.

Making New Ideas Happen: Women and Entrepreneurial Journalism
by J-LabWomen's Media Entrepreneur Summit
November 1st, 2013
At the intersection of start-ups, gender and journalism - a series of presentations from the Women's Media Entrepreneur Summit.

Copyright and Fair Use
by Elise Sterling SmithThe Lamp
A handy guide to fair use and copyright for multimedia producers from LAMP (The Learning About Multimedia Project).

Doubling Digital Opportunities: Enhancing the Inclusion of Women and Girls in the Information Society
by Broadband Commission Working Group on Broadband and GenderITU/UN
A report developed by the ITU and the UN

Unleashed and Unaccountable: The FBI's Unchecked Abuse of Authority
American Civil Liberties Union
September 21st, 2013
A new report by the ACLU on FBI surveillance tactics with a specific emphasis on the increased use of racial profiling since September 11, 2001.

Censored 2014 - Release Date October 1, 2013
Project Censored
September 20th, 2013
Get a preview copy of Censored 2014 - the 25 news stories you didn't hear about but you should have - by becoming a 2014 Project Censored supporter now. Special offer.

Not a Happy Birthday: ALEC at 40
by Source WatchCenter for Media and Democracy
August 19th, 2013
Normally a birthday is a happy thing. In this case, it's an opportunity to reflect on the havoc caused by the American Legislative Exchange Council in its 40 years of existence, thanks to this comprehensive report by the Center for Media and Democracy

Researching Asian-American and Pacific Islander Populations: A Guide from ARC and NCAPA
Applied Research Center/NCAPA
August 7th, 2013
This guide from the Applied Research Center and NCAPA provides tips for accurately researching Asian American and Pacific Islander populations.

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