Media Alliance : Backgrounders & Toolkits

Backgrounders and Toolkits

Need a Press List?
Purchase a press list here! The 2012-2013 Northern California press list has 1,110 media contacts at print, broadcast, ethnic, hyperlocal news sites and alternative outlets.

Navigate the Media Maze With Media Alliance's How-To Guide!
Media Alliance's "Media How-To Guidebook" is designed to provide community organizations and activists with the nuts-and-bolts information they need to get their message out to the media.

Guide to the Deep Web for Journalists
by Alan Pearce, Deep Web Guides
A handy guide to anti-surveillance strategies for journalists by Alan Pearce, with a foreward from the International Federation of Journalists

Researching Asian-American and Pacific Islander Populations: A Guide from ARC and NCAPA
Applied Research Center/NCAPA
August 7th, 2013
This guide from the Applied Research Center and NCAPA provides tips for accurately researching Asian American and Pacific Islander populations.

A Guide to Digital Copyright
Public Knowledge
July 10th, 2013
A short guide to digital property rights from Public Knowledge

Targeting Digital Latinos
Center for Digital Democracy
A report from the Center for Digital Democracy: Hispanics embrace of digital technologies, such as mobile phones, and their growing economic clout is attracting intense interest from marketers. This report highlights some of the recent recent research and activities aimed at the U.S. Hispanic market.

Civic Engagement in the Digital Age
by Aaron Smith, Pew Research Center
New Pew study highlights a growing democratization of political activity within the online world.

Counter-Brand Work: Legal Issues, A BEN Webinar
by BEN, Corporate Ethics International
A very useful webinar from BEN (The Business Ethics Network of Corporate Ethics Intl) on legal issues with doing counterbrand anti-corporate organizing.

Growing Online Support - A Free E-book from Salsalabs
by Salsalabs, Salsalabs
A handy and free publication from Salsalabs (formerly Democracy in Action) on cultivating online support for nonprofit organization, causes and communities.

Broadband 101: An Infographic To Talk Tech
The biggest obstacle to advocating for Internet access. All that jargon. A very handy infographic from the Institute for Local Self-Reliance so you can speak broadband babble with the best of them.

Put Your Hands on the Radio: How To Start a Community Low-Power FM Station
A webinar from Prometheus Radio Project on how to start a community low-power radio station. By October!

BAVC: Impact Playbook: Best Practices for Understanding the Impact of Media
Some of you that make movies and videos might be interested in this new toolkit on metrics for evaluating the impact of media pieces put out by the Bay Area Video Coalition.

Social Media Tips for Content Producers
by Clay Leander, KPFA Unpaid Staff Organization
Some helpful info put together by radio producer Clay Leander for a training sponsored by KPFA's Unpaid Staff Organization

Echoing Justice: Communication Strategies for Social Justice in the 21st Century
by Echo Communications Collaborative, Echo Communications Collaborative
A publication on communication strategies with useful case studies. Free!

J-Lab Pilot on Networked Journalism: Report on Successes and Failures
J-Lab
Ah. The new journalism. Will it work? This is a pilot study released by J-Lab on a 3-year pilot program and what happened.

Low-Power FM: Getting to the Point
by Michael Couzens, Law Office of Michael Couzens
This handy guide was created by attorney and low-power radio expert Michael Couzens.

Families Unlocking Futures: A Report on the Juvenile Justice System
by Research for Justice , Data Center
Justice for Families and the Data Center put out this report on the status on the juvenile justice system.

Free Guide to Social Media for Nonprofits
A free guide from Network for Good about social media for nonprofits and community organizations.

Report: On-Line Engagement for News Sites
Another J-Lab report that surveys midwestern online news sites about viewer engagement strategies.

Rules of the Road: Ethics and Local On-Line Journalism
Report that collates experiences from several online local journalism sites around the country.

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Backgrounders & Toolkits

	Need a Press List?
	Navigate the Media Maze With Media Alliance's How-To Guide!
	Guide to the Deep Web for Journalists
	Researching Asian-American and Pacific Islander Populations: A Guide from ARC and NCAPA
	A Guide to Digital Copyright
	Targeting Digital Latinos
	Civic Engagement in the Digital Age
	Counter-Brand Work: Legal Issues, A BEN Webinar
	Growing Online Support - A Free E-book from Salsalabs
	Broadband 101: An Infographic To Talk Tech

7/19: Classes will resume soon after a little break. Happy Summer!

	Channel Guides: How Alternative Options Get Hidden From TV Viewers
	Your Privacy On-Line: Why Should You Care?
	Community Broadband All Over The Place
	Helen Thomas Speaking at Media Alliance's 30th Anniversary
	Emil Guillermo: Racism, the old fashioned kind vs the new kind

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